Crafting
Human-Centered
Digital Experiences
✋ Hello, Thank you for stopping by 🙏
I'm Ankit Shah. Passionate product designer & strategist with a strong background in data, user-centered approach, and creative direction. I'm a LUMA-certified practitioner. I have experience in building out applications end-to-end. I also invest my time in continuous improvement that includes optimizing workflows, user research, and design process.
Grateful to Work with
Design Principles I Like to Follow
Over the years, I've learned, mentored, and successfully implemented these fine design principles in my human-centered design approach. Those are beacons to point me on the right path ahead and remind me of what the end goal should be.
Usefulness
Blend of Utility (right features) + Usability (which users can use easily)
Accessible
Inclusive design; designing for all by following WCAG 2.0 AA standards
Creating a design system that brings technology and art on the same page
Sustain to Code
On Brand
Users know your brand & they are loyal and I want to keep it that way
Case Studies
Finance
Rebranding and Redesigning Genesis Capital, E-Commerce Site
Case Study: Finance
Safety and Training
Safety Training through
Mixed Reality (HoloLens 2)
Some Good Words From
My Fellow Co-Workers
Ankit has a keen eye for design and combines pragmatic data-driven design principles with a customer focus to deliver simple and friendly user experiences.
Karma Raad
Program Leader
He's a relaxed yet sharp collaborator who takes feedback in stride, consistently offering fresh ideas to improve any project, and engaging with developers with the right amount of technical expertise.
Melissa Serdy Velez
Product Designer
Ankit brings a positive energy, tireless work ethic and robust skill set to all his projects. It's no surprise clients and teammates enjoy working with him so much. He brings a grace and mindfulness to his designs, which are grounded in empathy and simplicity. It was a pleasure working with Ankit.
Bradley Hebdon
Director of UX
Ankit continues to challenge the D365 team to ensure we deliver great user experience while listening and working collaboratively with the D365 team to understand the leading practices to ensure that we deliver an optimal solution for the customer balancing design and technology strategy
Holsan Yap
Group Manager